Privacy policy
Last updated: March 21, 2026
This privacy policy describes how TJÅKKO Shoes & Adventure (the website, we) collects, uses and shares your personal information when you visit, use our services or purchase from tjakko.se (the Website) or otherwise communicate with us regarding the Website (collectively, the Services). The use of you/your (etc.) in this Privacy Policy refers to you as a user of the Services, whether you are a customer, a Website visitor or another person about whom we have collected information under this Privacy Policy.
We recommend that you read this privacy policy carefully.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time, for example to comply with new procedures or for other operational, legal or regulatory reasons. The revised Privacy Policy will be posted on the Website, as indicated by the date indicated under “Last Updated”, and we may take any other steps required by applicable law.
How we collect and use personal data
To provide the services, we collect:, and has collected over the past 12 months, your personal information from a variety of sources as described below. The information we collect and use varies depending on how you interact with us.
In addition to the specific purposes set out below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal requirements, enforce any applicable terms of use for the Service, and to protect the Services, our rights, and the rights of our users and others.
What personal data we collect
The types of personal information we collect about you depend on how you interact with our website and use our services. When we use the term personal information, we mean information that identifies you, relates to you, describes you, or can be linked to you in some way. The sections below describe the categories and specific types of personal information we collect.
Information we collect directly from you
Information that you send to us via our services may include:
- Contact information for example, name, address, telephone number and email address.
- Order information for example, name, billing address, shipping address, payment confirmation, email address and phone number.
- Account information for example, username, password, security questions and other information used to protect your account.
- Customer support information For example, information you choose to share when you communicate with us, such as when you send a message through the Services.
Certain features of the Services may require you to directly provide us with certain information about yourself.You can choose not to share such information, but if you do, it may be impossible for you to use or access these features.
Information we collect about your usage
We may also automatically collect certain information about your interaction with the Services (usage data). For this purpose, we may use cookies, pixels and similar technologies (cookiesUsage Data may include information about how you access and use our website and your account, including details about your device, browser, network connection, IP address and other information about your interaction with the Services.
Information we receive from third parties
Finally, we may also obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, for example:
- Companies that support our website and services, such as Shopify.
- Our payment processors who collect payment information (e.g. bank account details, credit or debit card details, billing address) for the purpose of processing your payment in order to distribute your orders and deliver the products or services you have requested, in order to fulfill our contract with you.
- When you visit our website, open or click on emails we send you, or interact with our services or advertisements, we or third parties we partner with may automatically collect certain information using online tracking technologies such as pixels, web beacons, SDKs, third-party libraries, and cookies.
Any information we receive from third parties will be treated in accordance with this Privacy Policy. See also the section below, Third-party websites and links.
How we use your personal data
- Provide products and services. We use your personal information to provide you with the Services in order to fulfill our contract with you, including to process your payments, distribute your orders, to send you communications related to your account, your purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange shipping, facilitate any returns and exchanges and other features and functions related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services that you may choose to use. In such cases, Shopify will treat your information in accordance with its Privacy Policy and Consumer Protection Policy.
- Marketing and advertising. We may use your personal information for marketing and advertising purposes, for example to send you marketing, advertising and promotional communications by email, text message or regular mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the services and advertising on our website and other websites. If you are a resident of the EEA, the legal basis for this processing of personal data is our legitimate interest in selling our products, pursuant to Article 6(1)(f) of the GDPR.
- Security and fraud prevention. We use your personal information to identify, investigate or take action regarding any fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for ensuring that your login details are secure.We strongly recommend that you do not share your username, password, or other access information with anyone else. If you believe your account has been compromised, please contact us immediately. If you are a resident of the EEA, the legal basis for this processing of personal data is our legitimate interest in keeping our website safe for you and other customers, pursuant to Article 6(1)(f) of the GDPR.
- Communicate with you and improve the service. We use your personal data to provide you with customer support and improve our services. This is a legitimate interest for us to be responsive to you, to provide you with effective services and to maintain our business relationship with you. according to Article 6, paragraph 1f of the GDPR.
Cookies
Like many others, we use cookies on our website. For more information about the cookies we use to operate our store with Shopify, see https://www.shopify.com/legal/cookies. We use cookies to operate and improve our website and services (including to store information about your activity and preferences), to perform analytics and to better understand how users interact with the services (which is in line with our legitimate interest in administering, improving and optimizing the services). We may also allow third parties and service providers to use cookies on our website to better tailor the services, products and advertising on our website and other websites.
Accepting cookies automatically is the default in most browsers, but you can change your browser settings to delete or reject cookies. Please note that your experience may be negatively affected if you delete or block cookies, and some services, such as certain features and general functionality, may stop working in whole or in part. In addition, blocking cookies may not completely prevent our sharing of information with third parties, such as our advertising partners.
Our website also recognizes the Global Privacy Control (GPC) signal. It allows you to choose not to have your information used or shared for certain purposes. If you use GPC to inform us of your preferences, we will interpret the signal as a valid request that you do not want to share your information or receive targeted advertising on the current browser or device you are using. If we can associate the device sending the signal with a Shopify account, your request will be honored for that account as well. For more information about Global Privacy Control (GPC), visit https://globalprivacycontrol.org/We do not accept any other signals from browsers or devices requesting to stop tracking beyond GPC.
How we disclose personal information
In certain circumstances, we may disclose your personal data to third parties for the purpose of performing contracts, for legitimate purposes and for other reasons covered by this Privacy Policy. Some examples of such circumstances include:
- Data may be shared with suppliers or other third parties who perform services on our behalf (e.g. IT management, payment processing, data analysis, customer support, cloud storage, distribution and delivery).
- Data may be shared with corporate and marketing partners to be able to deliver services and advertising to you. Our business and marketing partners will use your information in accordance with their privacy notices.
- When you request or otherwise consent to us sharing certain information with third parties, for example to deliver products to you or when you use social media widgets or login-based integrations, we may also share your information.
- Data may be shared with our affiliates or within our group as part of our legitimate interests in running a successful business.
- Data may be shared in connection with a business event, such as a merger or bankruptcy, to comply with applicable legal obligations (e.g., in response to subpoenas, search warrants), enforce applicable terms of use, and protect and safeguard the Services, our rights, and the rights of our users and others.
Over the past 12 months, we have disclosed the following categories of personal data and sensitive personal information about users for the purposes set out above in "How we collect and use your personal data" and "This is how we disclose personal data":
| Category | Recipient categories |
|---|---|
|
|
We do not use or disclose sensitive personal data without your consent or to draw conclusions about you.
With your consent, we share personal data for the purpose of carrying out advertising and marketing activities as described below.
We have “sold” and “shared” (as defined in applicable law) personal data over the previous twelve months for the purpose of conducting advertising and marketing activities as described below.
| Personal data category | Recipient categories |
|---|---|
| Identifiers such as name, email address and phone number | Business and marketing partners |
| Commercial information, such as records of purchased products or services | Business and marketing partners |
| Usage data | Business and marketing partners |
Third-party websites and links
Our website may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with us or controlled by us, you should read their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the integrity or security of such websites, including whether the information on such websites is accurate, complete and reliable. Information that you provide yourself in whole or in part in publicly accessible places, including information that you share on third-party social networking platforms, may also be seen by others using the Services and/or those using such third-party platforms without any limitation on how it may be used by us or third parties. The mere fact that we include such links does not imply that we endorse the content on such platforms, nor their owners or operations, beyond what is expressly stated in the Services.
Information concerning children
The Services are not intended for use by children, and we do not knowingly collect personal information about children. If a child for whom you are a guardian has provided us with their personal information, you may contact us using the contact details below to request that it be deleted.
Up until the effective date of this Privacy Policy, we are not aware of any “sharing” or “selling” (as defined in applicable law) personal information of anyone under the age of 16. year.
Security and storage of your data
Please note that no security measures are perfect or insurmountable, and we cannot guarantee that security is perfect. In addition, any information you send to us may not be protected during transmission. We recommend that you do not use insecure methods to send sensitive or confidential information to us.
How long we retain your personal information depends on various factors, such as whether we need it to manage your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.
Your rights
Depending on where you live, you may have some or all of the rights below regarding your personal information. However, these rights are not absolute and may only apply in certain circumstances, and the law allows us to deny your request.
- Right to access/knowledge: You may have the right to request access to the personal information we hold about you, including information about how we use and share your information.
- Right to erasure: You may have the right to request that we delete the personal data we hold.
- Right to correction: You may have the right to request that we correct the personal data we hold if it is inaccurate.
- Right to portability: You may, under certain circumstances and with certain exceptions, have the right to obtain a copy of the personal data we hold about you and to request that we transfer it to a third party.
- Right to opt out of sales, sharing or targeted advertising: You may have the right to instruct us not to “sell” or “share” your personal information or to specify that your personal information may not be used for purposes that are considered “targeted advertising,” as defined by applicable privacy laws. If you visit our website with the GPC signal enabled (depending on your location), we will automatically interpret this as a request to deny the “sale” or “sharing” of information for the device and browser you use to visit the website.
- Restrict processing: You may have the right to request that we no longer process your personal data or restrict our processing of it.
- Withdraw consent: In cases where we rely on consent to process your personal data, you may have the right to withdraw your consent.
- Appeal: If we deny your request, you may have the right to appeal our decision. You can do so by responding to our denial notice.
- Manage communication settings: We may send you promotional emails, and you may opt out of receiving such emails by using the unsubscribe feature included in all of our communications to you. If you opt out of receiving such emails, we may still send you non-promotional emails, such as information about your account or orders.
You can exercise these rights where indicated on our website or by contacting us using the contact details below.
Your status with us is not affected by your exercise of your rights. We may need to collect information from you to verify your identity, such as your email address or account information, before we can provide a meaningful response to your request. Subject to applicable law, you may appoint a representative who may make requests on your behalf to exercise your rights. Before we accept such a request from a representative, that representative must provide evidence that you have authorized them to act on your behalf, and you may also be required to personally verify your identity to us. We will respond to your request within the time specified by applicable law.
Complaint
If you have a complaint about how we process your personal data, please contact us using the contact details below. If you are not satisfied with how we have handled your complaint, you may, depending on where you live, have the right to appeal our decision by contacting us using the contact details below. You may also choose to send your complaint to the Swedish Data Protection Authority (IMY). For the EEA, you can find a list of responsible data protection supervisory authorities here.
International users
Please note that we may transfer, store and process your personal data outside the country where you live. Your personal data is also processed by staff and external service providers (third parties) and partners in these countries.
If we transfer your personal data outside of Europe, we will rely on recognised transfer mechanisms, such as the European Commission's Standard Contractual Clauses, or equivalent agreements from the relevant competent authority in the UK (as applicable) unless the data transfer is to a country deemed to ensure an adequate level of protection.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please call or email us at info@tjakko.se, alternatively you can contact us at Dalvägen 62, Tumba, 147 32, SE.
For the purposes of applicable data protection law, and unless otherwise expressly stated, we are the data controller of your personal data.